eBay is a business anyway you look at it. Sure, it is a great deal of fun for both the buyers and sellers, but when you look at it from another view point, you will see that it is a business from the seller’s point of view, the buyer’s point of view, and eBay’s point of view. 40 million dollars a day travels through eBay. Selling items on eBay successfully is an art, and eBay offers many different forms of Data and Research to ensure that you are selling the right items, to the right people, in the right way.

Some of the data and research is not free, but much of it is. The available resources include hot items by category, eBay Pulse, merchandising calendar, sales reports, marketplace research, buyer behavioral report, and the eBay solutions directory. These tools are quite easy to use, and the information that can be gleaned from them is extremely valuable.

The Data and Research tools are all accessible through your seller’s account, by clicking on the ‘Advance Selling’ link. Learn to use those tools, and get your piece of that $40 million eBay revenue each day.

Here is eBay’s full list of prohibited or questionable items:

• Academic Software
• Airline and Transit Related Items
• Alcohol (also see Wine)
• Animals and Wildlife Products
• Anti-circumvention Policy
• Artifacts
• Authenticity Disclaimers
• Autographed Items
• Batteries
• Beta Software
• Bootleg Recordings
• Brand Name Misuse
• Catalog Sales
• Catalytic Converters and Test Pipes
• Celebrity Material
• Charity or Fundraising Listings
• Comparison Policy
• Compilation and Informational Media
• Contracts and Tickets
• Counterfeit Currency and Stamps
• Counterfeit Items
• Credit Cards
• Downloadable Media
• Drugs & Drug Paraphernalia
• Electronics Equipment
• Embargoed Goods and Prohibited Countries
• Encouraging Infringement Policy
• Event Tickets
• Faces, Names and Signatures
• Firearms, Ammunition, Replicas, and Militaria
• Fireworks
• Food
• Freon and Other Refrigerants
• Gift Cards
• Government IDs and Licenses
• Hazardous, Restricted, and Perishable Items
• Human Parts and Remains
• Importation of Goods into the United States
• International Trading - Buyers
• International Trading - Sellers
• Lockpicking Devices
• Lottery Tickets
• Mailing Lists and Personal Information
• Manufacturers’ Coupons
• Mature Audiences
• Medical Devices
• Misleading Titles
• Mod Chips, Game Enhancers, and Boot Discs
• Movie Prints
• Multi-level Marketing, Pyramid and Matrix Programs
• OEM Software
• Offensive Material
• Pesticides
• Plants and Seeds
• Police-Related Items
• Political Memorabilia
• Postage Meters
• Pre-Sale Listings
• Prescription Drugs and Devices
• Promotional Items
• Real Estate
• Recalled Items
• Recordable Media
• Replica and Counterfeit Items
• Satellite and Cable TV Descramblers
• Slot Machines
• Stocks and Other Securities
• Stolen Property
• Surveillance Equipment
• Tobacco
• Travel
• Unauthorized Copies
• Used Clothing
• Warranties
• Weapons & Knives
• Wine (also see Alcohol)

Most of this is very obvious - of course you can’t sell illegal things like drugs, pyramid schemes or stolen goods. Almost everything that is on the list is there because there is law against selling it. Some of the reasons, though, are a little strange.

The ‘autographed items’ entry, for example, doesn’t mean that you can’t sell anything that’s been autographed - it just means that you can only sell it if it comes with a certificate of authenticity. The ‘artifacts’ entry prohibits you from selling Native American graves; ‘celebrity material’ means you can’t sell unauthorised pictures of celebrities; ‘embargoed goods’ means that you can’t sell anything that comes from Cuba… on and on it goes, and most of it you never need to know.

If your chosen kind of item seems to be on the list, though, and you’re concerned that you might not be able to sell it, then check the full list at http://pages.ebay.com/help/policies/items-ov.html to see whether the item is banned entirely or there are just a few restrictions.

eBay says it will remove any items that it believes violate copyright law, but in reality they don’t have that many people to monitor the site. You will generally only find that your auction gets removed if someone decides to report you - and even then, they might not get around to it.

Really, buying and selling on eBay can sometimes feel more complicated than it really is, thanks to all the rules surrounding it - not to mention the jargon. Our next email is a ‘jargon buster’, to help you learn the language of eBay.

When you buy things on eBay, you pay the seller before they send you anything. This means that you, as a buyer, are vulnerable to all sorts of problems. You might not get the items you have paid for, or they might be damaged or faulty. Luckily, you have two very important rights when you buy on eBay.

The Right to Receive Your Item.

Maybe the seller never sent the item, or maybe it got lost in the post. Whatever happened, you paid for the item. If it doesn’t arrive in the post as described, you have the right to a replacement or a refund, whether it’s the seller’s fault or not.

The fact that you bought something on eBay doesn’t mean that you don’t have the exact same rights that you would have if you bought it in a shop (these rights are pretty much the same all over the world). Plus, under eBay’s rules, the seller isn’t allowed to change their mind about selling you the item: once the auction ends, it becomes a contract - you must buy and they must sell, or face eBay’s penalties.

The Right for Your Item to Be as Described in the Auction.

Sometimes sellers don’t wrap items properly, and so they get broken. Occasionally they write descriptions that are misleading or just plain wrong to begin with, leaving out vital details that would have caused you to change your mind about buying. If this happens to you, you again have the right to a replacement or a refund.

So How Do I Use My Rights?

First, you should take it up with the seller - most will be responsive, as do not want to have their reputation damaged when an upset buyer leaves negative feedback for all their future buyers to see. If that doesn’t work, report them to eBay.

While eBay don’t have many people handling complaints, they do have a relatively effective set of automatic process to handle common problems buyers and sellers have with one another.

Finally, if that doesn’t work, then you should seek advice from consumer groups in your country, and as a last resort from the police. You should never have to get this far, though: problems on eBay that can’t be resolved easily are extremely rare.

Don’t Be Too Quick.

Remember not to get too annoyed and be unfair to the seller: nice sellers have agreed to give me refunds for undelivered items, only for me to find out a few weeks later that they were being held for me at the post office! Always try your best to communicate and think of everything that might have gone wrong: eBay works best when buyers and sellers sort out their problems together, instead of reporting each other to the authorities straight away.

More often that not receiving what they paid for, buyers have an altogether different problem: they knew what they were paying for, but didn’t realise that what they were paying for was overpriced, low quality or a scam. The next email will give you a list of tips on how to avoid being ripped off on eBay.

First, you must determine what the value of your item is, in three different ways. This will help you determine what your reserve price is. On eBay, the reserve price is the lowest price that you are willing to accept for your item. First, have your high priced item evaluated to determine what the actual market value is. Next, research similar items from past auctions at eBay to see what price those items sold for. Finally, determine what the value of the item is toyou. With this information, you should be able to determine the lowest amount you are willing to sell the item for.

Set your reserve price, and then set your opening bid price lower than $50 – no matter how high your reserve price is. This is a marketing tactic. It will be hard to attract potential buyers to an auction for an item selling for hundreds or thousands of dollars – but getting them to an auction where the opening bid is only $50 is quite simple. Remember, you don’t have to sell the item to anyone who bids less than your reserve price – unless you choose to do so at the close of the auction. This method of price setting resembles marketing gimmicks used by offline businesses that are simply designed to ‘get customers in the door.’

Work hard on the description for your listing. Use words that really describe your item well. Provide as many details as possible, including details that prove the authenticity of collectible items. Include pictures of the item as well. Do not try to deceive potential buyers! If the item has marks or scratches, simply be honest about it, and make sure that the pictures convey this as well. State how the item will be packed and shipped. Also let potential buyers know that shipping insurance must be purchased as well – in case the item is damaged once it leaves your possession.

For higher priced items, most eBay buyers feel more comfortable using an escrow service. Offer this as an option in your auction, with the understanding that the buyer must pay for the service. This protects both parties from fraud, and it makes many buyers more open to spending the money to obtain the item. eBay has partnered with an escrow service that is commonly used for high ticket items.

There are many reasons why auctions fail. The most common reason is that the item is not in high demand. This problem can be avoided by doing the necessary research to determine which items sell well, and which items should be avoided. This research takes a great deal of time – but in the end, you will find that it is time well spent.

Another reason for eBay failure is pricing. No matter what your reserve price is, your opening bid price should never be more than $50 or so. This is how you will attract potential bidders to your auction. If you set that opening bid too high, most people won’t even click the link to read the description for your item. Another pricing problem is lack of research. Before you set your reserve price, you must determine what the item is really worth, and the price similar items have sold for in past eBay auctions.

Poorly written descriptions are another cause of failed auctions. Poor grammar and misspelled words drive people away. Failing to post a picture of the item will also keep people from visiting your auction page. Make sure that your description is well written. This is essentially your ‘sales copy.’

Shipping prices scare people away from auctions if they are too high. Find the lowest shipping prices that you can find, and consider paying for the shipping yourself if it won’t cut into your profits too much. Do not charge handling fees.

Offer great ‘customer service’ for all of your auctions, and ask your buyers to give you feedback. If the items that you sell are everything that you said they would be, and you offer great customer service, you can expect wonderful feedback – and this feedback will help a great deal in your future auctions.

We all know one. There is at least one in every family, and one in every circle of friends. There is even one in every office! There is always that one person that you know who is absolutely impossible to buy a gift for! These people either have everything, or want nothing. They don’t drop hints at all, and when asked, they simply say that they don’t know, they don’t care, or they don’t want anything.

Well, now you can buy a gift for that person. The solution lies in an eBay gift certificate! This will allow your loved one to essentially buy anything that they want, in a very exciting way. eBay gift certificates can easily be purchased through paypal, in varying amounts.

There are things that you should point out to the gift recipient, however. For instance, eBay gift certificates do expire. eBay gift certificates will not be accepted for all auctions either – they can only be redeemed for those auctions that accept Paypal as a form of payment. Other than that, your loved one should not have any problems redeeming their eBay gift certificate!

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Keep stamps, packing materials, and boxes on hand. You can have these items delivered to you, which will save you a lot of time. Use large padded envelopes instead of boxes whenever possible. These envelopes are easier to handle, and usually cheaper to purchase. Furthermore, they often weigh just a little less than cardboard boxes do, which will save a bit of money on the postage. Purchase stamps and packing materials online. Not only will you save time, you will save money as well.

If you ship a lot of packages, purchasing your own set of postage scales will increase your efficiency – the expense will more than pay for itself. Other items you should invest in include a rubber stamp, label printing software, a good printer, and labels. Either use a stamp for the return label, or keep a large stock of pre-printed return labels. All you need is a plan and a little bit of organization to successfully ship your eBay items.

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Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay.

For every seller who doesn’t like the idea that their item might sell for a far lower price than they intend, there’s another who wants to shift hundreds of the same item quickly. eBay tries to cater to all tastes. This email gives you an overview of the different kinds of auctions and their advantages for you.

Normal Auctions.

These are the bread-and-butter of eBay, the auctions everyone knows: buyers bid, others outbid them, they bid again, and the winner gets the item. Simple.

Reserve Auctions.

Reserve auctions are for sellers who don’t want their items to sell for less than a certain price - a concept you’ll know about if you’re familiar with real auctions. They work just like normal auctions on eBay, except that the buyer will be told if their bid does not meet the reserve price you set, and they’ll need to bid again if they want the item. If no-one is willing to meet your price, then the auction is cancelled, and you keep the item.

Fixed Price (’Buy it Now’) Auctions.

Buy it Now auctions can work in one of two ways. You can add a Buy it Now button to a normal auction, meaning that buyers can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. This lets you avoid all the complications of the auction format and simply list your items for how much you want them to sell for.

Recently, eBay added a twist to fixed price auctions: the ‘best offer’. This means that buyers can contact you to negotiate a price, which could be a good way to get sell some extra stock at a small discount. The only downside to reserve and fixed price auctions is that you pay a small extra fee to use these formats. In general, it is more worth using reserve auctions for higher-priced items and fixed price auctions for lower-priced ones - but remember that you can combine the two formats.

Multiple Item (’Dutch’) Auctions.

These are auctions where you can sell more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. If you have trouble getting your head around that, then don’t worry - everyone else does too! These auctions are very rare.

What is more common is when a seller has a lot of one item, and lists it using a combination of two auction types: a multiple-item fixed price auction. This just means that you can just say how many of the item you they have, and offer them at a fixed price per unit. Buyers can enter how many they want and then just click Buy it Now to get them.

Now that you know about the different types of auctions, you should make sure that the items you plan to sell don’t violate eBay’s listing policies. The next email will let you know what’s allowed and what is a big no-no.

Essentially, there are only three prices that can be set for an eBay auction: the ‘buy it now’ price, the reserve price, and the starting bid price. Of these three, the starting bid price is the only one that is required for an eBay auction. The reserve price and the ‘buy it now’ price are optional. The starting bid price is fairly simple – never set it higher than $50 or so – no matter what your item is really worth. This
low opening price will get bidders to your auction.

Setting low starting bid prices creates the need for a reserve price. A reserve price is the absolute lowest price that you want to get for your item. You may sell the item below the reserve price, but you will not be required to. In other words, if you set your reserve price at $100, and your highest bid is only $50, you do not have to sell the item to the highest bidder. You can close the auction without any negative feedback or repercussions. Set your reserve price at the absolute lowest price you are willing to sell your item for. Keep what the item is worth, as well as what it cost you in mind.

The ‘buy it now’ option will allow you to set a price, and buyers can buy the item immediately, without bidding, for that set price. This option can be used for any type of item, and it should be set to match your reserve, give or take a few dollars. This option is great if you have multiple identical items to sell.

Shipping has a price, and potential buyers take this into consideration when they are looking at an auction. If you can see your way clear to offer free shipping, you will find that people are placing more bids. Make sure that your potential buyers realize
that you are offering free shipping!

Before setting any prices, you need to determine what the item is really worth. The value of the item in different markets might be quite high. However, you are selling on eBay, and it is a different world altogether! Find out the price that similar items soldfor on eBay before setting any prices. If it is a collectable, or a high ticket item, have the item evaluated to ensure that you aren’t going to lose money!

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Snipping can be done in one of two ways. The first way is the safest, but not necessarily the easiest. Simply keep up with the item you are bidding on. Make a note of the date and time that the auction will end, and make sure that you are in front of your computer and logged into the auction well before that specific time. The objective is to either bid higher than the highest bid during the last few seconds – which is what snipers do - or to simply make sure that you are not outbid by a sniper.

Remember that sniping is against the rules, so you should log in about thirty or forty five minutes before the bidding ends, and get your bid up until it is the highest bid. At that point, all you need to do is to keep an eye out to make sure that nobody else raises the bid. If you’ve been logged in for a while, this cannot be considered sniping. Using this method, you must be aware of automatic bidders. It is very hard to bid against people who use bidding software. That software has been designed for the purpose of snipping, and your chances of outbidding the software manually are very slim

– which leads us to the second method of snipping
– Snipping services.

Snipping services are very easy to find online, and they are relatively inexpensive. You can also purchase your own snipping software. If you want to become a sniper, purchasing your own software is usually the best way to go if you bid on a lot of items. You just set up the software, tell it which auction to watch and what the highest price you are willing to bid is, and let it do the work - just remember that it is against the rules, and while eBay seldom enforces this rule, you will be running the risk of getting banned from eBay.

Sniping is bad if someone does it to you, but if you use it yourself to win bids, it can be a wonderful thing. On the other hand, it may not be very ethical. Outbidding someone is one thing, sniping is something altogether different!

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